Bike builder, blogger and occasional planner. For the record this blog has nothing to do with my employers.
WMH apply 5 principles to their work.
1. Difference - imitation should have no place in branding 2. Focus - try to say one thing well 3. Bravery - embrace risk 4. Judgement - trust your instinct and intuition not research 5. Think big - the idea is the most important thing via http://wklondon.typepad.com/welcome_to_optimism/2009/11/wmh-success-through-breaking-the-rules.html
Find an item of clothing that appears to gave been accidently discarded, pick it up and place it prominently on the nearest available spike so that the owner can easily locate it.
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"I am a firm believer that you can't take it literally when audiences
tell you what they want. Our job as storytellers is to know what the
audience wants before they do. So an audience member will typically
tell you 'well what I want is…' and they are just going to use
examples of what they've seen before. You can't take that at face
value. What they are really saying is 'I want to feel as great as I
did the last time I had a good time at a film, but in a new way. But I
don't know what that new way is, so I'm just going to give examples of
old ways'"
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